OPERATIONS × DIGITAL

Radu Vaideanu — 20 years in industrial operations

I bring order to operations. And I build the digital tools that keep it that way.

I'm Radu Vaideanu. I've run factories and industrial operations for two decades: turnarounds, large teams, multi-million P&L. I work equally well with a factory and with an entrepreneur who wants to stop running the business by hand. I bring order to processes and build the digital tools that do the job Excel can't.

01The operational problem 02The digital tool 03The result that stays
Let's talk See where you lose money

Who I work with

Who I work with

I work with production and operations managers who want to cut waste out of the flow. And with entrepreneurs or small and mid-size companies who have outgrown Excel and separate tools and need a system built to fit them.

Sometimes it's a single tool: a CRM that actually gets used, a calculator, a chatbot that qualifies leads, an automation that cuts repetitive work. Other times it's an integrated system that ties everything together — jobs, materials, people, documents and invoicing — so nothing falls through the cracks between five different tools that don't talk to each other.

And when a company needs someone to take over operations for a period — a turnaround, a ramp-up, a relocation — I step in as interim manager and run it until it stabilizes.

In every case I start from the same question: where is the time and money leaking, and what's the simplest thing that fixes it.

Your business thermogram How much of your time is work?

Sound familiar?

Sound familiar?

01

You have 3-4 tools that don't talk to each other, and someone copies data from one to the other all day.

02

An order sits for days between steps, even though no one is actively working on it — and the client calls asking where it is.

03

Excel has become the company's "system." When the person who knows it leaves, half the business leaves with them.

04

You build the same quotes and reports by hand, from scratch, every time — hours every month for something that should generate itself.

05

You have a project that needs someone at the helm — a new line, a relocation, a turnaround — or a leadership seat has opened up, from operations and production to general management. You don't want advice and a report; you want someone who steps into the role — general manager, managing director or operations manager — holds the reins for a period, and hands back a stable business.

If you recognized yourself in even one of these, that's exactly what we should talk about.

About

Where “Refined Value” comes from

The name started from my initials — Radu Vaideanu. RV. I sat with them and asked myself what I wanted to build under this name.

The answer came from 20 years of manufacturing and turnaround: most business problems don't need new solutions. They need refined ones. What already exists, but with the friction cleared out: flows that work, processes that no longer steal people's time.

Hence — Refined Value. And the tagline that came naturally after: Optimized Flows.

Radu Vaideanu
Radu Vaideanu · Durkopp Adler, 2023

Radu Vaideanu, in numbers:

20+years in industrial operations
+2.3M€P&L turnaround in 2 years
98%OTIF, up from 10% in 8 weeks
6countries where I've run operations

Services

Three ways I add value

I always start from the real process, not the tool. Sometimes the answer is cleaning up the flow. Sometimes it's building the app that's missing. Most often, both.

In practice: an operational audit takes 2-3 days on site plus a week of analysis, and ends with a flow map and clear priorities. If what's missing is a tool, a working MVP ships in 4-8 weeks, in short iterations, with 100% of the source code yours.

01

Process optimization & digitization

An audit of operational flows — from order intake to delivery, or from prospect to cash. I identify the real friction points, not the ones from a slide deck. I propose solutions that work in 8-12 weeks, not 12 months.

  • Operational audit (2-3 days on site + 1 week of analysis)
  • Current vs. proposed flow map
  • Implementation plan with priorities and KPIs
  • Implementation support (optional, monthly or per milestone)

I quote transparently, based on scope — you know the price before we start.

See where you lose money Full details
02

Web apps & internal tools

I build custom web apps for the processes Excel can't keep up with anymore, and that generic CRMs don't cover. Specialized CRMs, operational dashboards, sales tools, ROI calculators — built with modern tools, with AI, and shipped fast.

  • Discovery and specifications (1-2 weeks)
  • Working MVP in 4-8 weeks (depending on scope)
  • 100% of the source code is yours, no lock-in
  • Support and iterations after launch

I quote based on scope, and the source code stays 100% yours.

Project examples
03

Chatbots & automation

Chatbots for companies with high interaction volume — support, lead generation and qualification, bookings. Built with AI, connected to your systems, with handoff to a human when needed. Plus flow automation with n8n and other tools.

  • Discovery and flow mapping
  • Working bot on your main channel (website / WhatsApp / Facebook)
  • Integration with your CRM or internal system
  • Monitoring and monthly adjustments

We start with a pilot; production with integrations is quoted based on scope.

Not sure where to start or what it would cost?

Answer a few questions and get a realistic investment range for your project on the spot. One minute, no obligation.

Estimate your investment

Interim Management

I step into the company and run it, not just advise

Twenty years running operations as Operations Manager, General Manager and Managing Director. Sometimes a company doesn't need advice — it needs someone to hold the reins for a period. That's when I step into the role, run the operation, and hand it back stable to the team, with results visible in the numbers.

Production & operations

I take over operational leadership and bring order to flows, teams and costs, and get OTIF back on track.

Ramp-up & launches

Starting up a line or a plant, fast volume growth, without breaking quality.

Relocations

Moving a line or a plant, with a plan, controlled risk and minimal downtime.

Turnaround

I turn around a loss-making operation and bring it to profit, in measurable steps.

Culture change

I build operational discipline and real accountability, not just slide decks.

Manager & leader coaching

I train managers and emerging leaders to take over after I leave.

I work directly, or alongside consultants, recruitment firms and headhunters who include my expertise in their offer to the client. Tell me the role and get the day rate and a profile matched to your needs, on the spot.

Configure the role & see the rate How interim management works

Experience

What I built before Refined Value

Radu Vaideanu at work
2020 — PRESENT
RV REFINED VALUE

Senior consultant & interim manager

Operational turnaround + custom digital tools.

  • OTIF: 10% → 98% in 8 weeks
  • Revenue: 200k → 600k EUR
  • Custom CRM in 3 languages (EN/PL/RO)
2024 — 2025
BRAVO INTERNATIONAL

Managing Director

International group, RO / BG / HU coverage. 130 employees.

  • 37M EUR P&L managed
  • Transport: 8% → 5% of revenue
  • Service Level >98%
2021 — 2024
DURKOPP ADLER

Managing Director

Romanian entity. Plus an additional mandate in the Czech Republic.

  • +2.3M EUR P&L turnaround in 2 years
  • 300 employees led
  • 13M EUR revenue
2012 — 2020
VESTAS AIRCOIL

General Manager / Operations

Industrial manufacturing. Multi-site RO / DK / CN.

  • Throughput: 20 days → 3 days
  • OEE: 67% → 90%
  • 3M EUR CAPEX delivered on time
2004 — 2012
ELTREX / TRW AUTOMOTIVE / CLASSFURN

Project Manager · Production Leader · Production Manager

Early years in manufacturing. Line and project experience.

  • ISO 9001 certification
  • Process transfer from Spain to Romania
  • Efficiency: 70% → 90%
EDUCATION
STUDIES & CERTIFICATIONS

Electrical engineering (Politehnica Timișoara). Six Sigma Green Belt. Lean Manufacturing. ERP Dynamics AX2012 + SAP. IELTS C1.

Context, concrete decisions and results, for three of these operations.

See the full case studies

Projects

Projects I've built

Tools born from real problems, now in users' hands. From a real estate agency to an industrial manufacturer selling in three languages.

Real estate platform with mini-CRM — dashboard PROJECT · WEB + CRM

REAL ESTATE · WEB + CRM · READY TO LAUNCH

A proprietary platform with mini-CRM for a real estate agency

A real estate agency had a problem any growing business knows: leads came in from everywhere and got lost, and on the big portals it looked exactly like everyone else. I built them a proprietary platform, with a mini-CRM to manage listings, leads and offers from a single place — with automatic import from portals and a chatbot that answers and qualifies visitors around the clock, including outside business hours. Plus tools the competition doesn't have: a neighborhood map and a real acquisition cost calculator, so their site would stop being just a list of listings.

Status: ready to launch.

See what it would cost
Mortgage comparison tool — web app PROJECT · WEB APP

FINTECH · WEB APP · FOR CLIENTS

Mortgage comparison tool for the agency's clients

For the same agency, a web app that gathers every bank in Romania offering mortgages and instantly calculates the real monthly payment and refinancing, based on the rate table loaded from a spreadsheet. Change any field on the left and the entire bank ranking recalculates automatically. What changed their work the most: a loan quote that used to take at least 4 hours to prepare is now done in 5 minutes, in multiple formats, tailored to each client's need.

Status: integrated into the platform.

See what it would cost
Market-launch website for an industrial manufacturer PROJECT · WEB · LIVE

B2B · WEB · LEAD-GEN

Market-launch website for an industrial equipment manufacturer entering Romania

The website through which an industrial manufacturer enters the Romanian market, built strictly for lead generation, not as an online brochure. It has a niche product catalog, a practical buyer's guide, and two tools the competition doesn't offer: a calculator showing how much a company loses every year to poorly organized workstations, and an interactive diagram for sketching your shop-floor flow and exporting it as a PDF. Every interested visitor lands directly in the sales flow, with a form connected to email, automatic meeting scheduling through a calendar, and full tracking showing exactly what each lead brings.

Status: live and active.

See what it would cost
B2B sales CRM and pipeline — dashboard PROJECT · B2B · LIVE SYSTEM

B2B · CRM · 3 LANGUAGES

A complete sales system (CRM) for the same industrial manufacturer

A system that gathers a salesperson's entire workload into a single place, from first contact to product delivery and client feedback. A visual pipeline with 20 stages, pre- and post-sale, where you drag opportunities from one stage to the next in one move. Quotes are generated automatically as PDFs, in Romanian, English and Polish, with a configurator for variants, shipping, and a 3D product model embedded directly in the quote. Quote requests arriving by email are read by an AI assistant that prepares the account, contact and quote on its own, and the agent just confirms with one click. Another assistant guides the agent through the first conversation with the client, with the right questions for each case. Client conversations can be dictated: they're transcribed automatically and stay in the contact's history, without typing a word. Plus an ROI calculator, a numbers dashboard and daily price syncing.

Status: live system, fully trilingual.

See what it would cost
refinedvalue.ro — the very site you're viewing now PROJECT · WEB · THIS VERY SITE

PERSONAL BRAND · WEB + TOOLS · LIVE

The very site you're on right now — refinedvalue.ro

The most honest example of my work is the page you're reading. I built it from scratch, no templates: custom animations, a bilingual interim management configurator that generates a role-based profile and a day rate, plus three free tools that work on their own — the business thermogram, the "how much of your time is work" calculator, and the cost estimator. Everything you see, from the first animation to the calculations inside the tools, is code written for a real need, not a purchased theme. If you've wondered whether this person actually builds the things he talks about, the answer is right at your fingertips.

Status: live — this very page.

See what it would cost
"No Panic, Mommy!" app — main screen
PROJECT · CONSUMER · ANDROID

CONSUMER · MOBILE · ANDROID

Companion app for the book “Fără panică, Mami!” by Adina Văideanu

A mobile app that turns the book into a daily tool. The main feature, "Quick Guide," works in three steps: pick the child's age, select the symptom, and get instant suggestions for age-appropriate essential oils. Built for parents who use the method from the book, it works fully offline, exactly when you need it, in the middle of a situation with your child.

Available on Android. Author: Adina Văideanu, certified aromatherapist. Details about the book on the book's page.

See what it would cost

What clients say

What the people I've worked with say

The app is great and helps me enormously. The clients who installed it say it makes their work much easier — it's simple to use and very intuitive.
Adina Văideanuauthor of "Fără panică, Mami!"
I can't believe the features it has — it's not just a CRM, it's a complete sales system that saves agents an enormous amount of time, especially on follow-up. And you can tell the site was built as a real lead generator, not just a presentation page.
Jakubsales & marketing expert, industrial manufacturer
We had a one-hour conversation, in the evening. By 10 the next morning I already had the site mockup, complete with tools and optimization ideas. "When did you even work? Don't you sleep?"
Costinfounder, real estate agency

Diagnostic

Where are you losing time and money?

Before any conversation, let's see where the hours and the money are leaking. Three short, free tools — pick the one that looks like your business.

Systems · data · digital

Your business thermogram

For you if you work with several tools that don't talk to each other — CRM, invoicing, ERP, shop, spreadsheets — and someone moves data from one to the other all day.

See where the data breaks down
Physical flow · lead time

How much of your time is work?

For you if an order or product sits a long time from intake to delivery — production, workshop, distribution — and you want to see where the days go.

See how long it sits in the queue
Budget · order of magnitude

What would it cost you?

For you if you want a realistic price range for a project — website, app, automation — without asking for yet another quote. Tell me what's bothering you, find out what you need and what it costs.

See what it would cost
Instant calculation, in 2 minutes. No obligation.

Unusual questions

Short answers to awkward questions

What color is a process that works?

None. But you can see it: in the morning you know exactly what to do, and nothing gets lost along the way.

Do you work with AI?

AI writes code fast. I've run factories for 20 years. You see the difference in the solution, not in "I used AI."

How fast?

Audit in days, first result in weeks. If someone promises you "tomorrow," that's a bad sign.

Is this only for big factories?

No. I usually make the biggest difference at small companies drowning in spreadsheets.

What if I don't know where to start?

That's what the tools above are for. Two minutes, no need to explain anything beforehand.

Why "Refined Value"?

From my initials — RV. And from the question that guides my work: how do I add real value, not apparent value?

Questions

What people ask me

How much does it cost to work together?

It depends on scope — and you know the price before we start, no surprises. For an instant order of magnitude, use the cost calculator. If you're interested in an interim management role, configure it here and see the rate.

How long until I see results?

The operational audit takes 2–3 days on site plus a week of analysis. A working MVP, 4–8 weeks depending on scope. I work in short iterations, so you see progress in weeks, not months.

Is it worth it for a small company?

Yes, if you're losing time on manual work or things fall through the cracks between tools that don't talk to each other. I always start from the simplest thing that recovers the most hours. You can see an estimate yourself with Your business thermogram.

Do the code and data stay mine?

Yes. The source code is 100% yours, no lock-in, and the data stays with you. I don't sell or reuse client data.

Do you work remote or on site?

Both. I do the audit and flow mapping best on site; development and iterations, remote. I work with companies in Romania and abroad.

How are you different from a software agency or a classic consultant?

I ran factories and operations for 20 years myself — turnaround, P&L, supply chain — before building digital solutions. A classic consultant leaves you a report; an agency delivers what you ask for, without understanding the process behind it. I start from the business problem, pick the simplest solution that recovers the most hours, and build it — and the code stays yours, no lock-in.

What does interim management mean and when do you choose it?

It means I actually step into the company and run it for a period — as Operations Manager, General Manager or Managing Director — not just advise. You choose it when you have a project that needs someone at the helm (a new line, a relocation, a turnaround), or when someone left leadership and you need someone to hold the reins until you find the right person. You can configure the role and see the day rate here.

How does a collaboration go, from the first conversation?

We start with a 30-minute conversation where I understand what you need and tell you clearly the price, scope and steps. A short audit follows — on site for processes — then we build in short iterations, so you see progress in weeks, not months. At the end you get the working solution, the source code and the handover, without staying dependent on me.

Do you build with AI? Can I trust the code?

Yes, I use AI tools to build faster, but every delivery is checked and tested by me — not off-the-shelf code. You get an app that works under real conditions, with 100% of the source code yours and no lock-in. Your data stays with you; I don't sell it or reuse it.

Contact

Wanna talk?

The best way to find out if I can help is a short conversation. If you have an operational problem or want to build something digital, pick whatever's easiest:

Book a call calendly.com/radu-vaideanu/30min Email radu@refinedvalue.ro LinkedIn linkedin.com/in/radu-vaideanu Phone +40 737 327 400

I usually reply within 24h. For questions about a specific project, email me directly — it's the fastest channel.

Message me on WhatsApp